If you’ve just launched or are about to launch your online store, congratulations! It takes uncommon passion and perseverance to get to where you are today.
However, as you know, business ownership is a constant flood of satisfying milestones coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store.
This list of small business accounting steps will give you the confidence to know you’ve covered your bases, and are ready to move on to the next item on your business to-do list.
Bookkeeping is something that you either have to learn or outsource when you’re running a business. Luckily, it’s possible to learn how to manage your own books and there are a few notable benefits to tackling it yourself.
Learn how to manage your books
1. Open a bank account
After you’ve legally registered your business, you’ll need somewhere to stash your business income. Having a separate bank account keeps records distinct and will make life easier come tax time. Note that LLCs, partnerships, and corporations are legally required to have a separate bank account for business. Sole proprietors don’t legally need a separate account, but it’s definitely recommended.
Start by opening up a business checking account, and then any savings accounts that will help you organize funds and plan for taxes. For instance, set up a savings account and squirrel away a percentage of each payment as your self-employed tax withholding. Next you’ll want to consider a business credit card to start building business credit. Corporations and LLCs are required to use a separate credit card to avoid commingling personal and business assets.
Before you talk to a bank about opening an account, do your homework. Shop around for business accounts and compare fee structures. Most business checking accounts have fees that are higher than personal banking, so pay close attention to what you’ll owe.
In order to open a business bank account, you’re required to have a business name, and usually be registered with your state or province. Check with the individual bank for what documents to bring to the appointment.
2. Track your expenses
The foundation of solid business record keeping is learning to track your expenses effectively. It’s a crucial step that allows you to monitor the growth of your business, build financial statements, keep track of deductible expenses, prepare tax returns, and support what you report on your tax return.
Right from the beginning, you should establish a system for organizing receipts and other important records. This process can be simple and old school (bring on the FiloFax), or you can use a service like ShoeBoxed. For American store owners, the IRS doesn’t require you to keep receipts for expenses under $75.00, but it’s a good habit nonetheless.
There are five types of receipts that you should pay extra attention to:
- Meals and entertainment: Conducting a business meeting in a cafe or restaurant is a great option, just be sure to document it well. On the back of the receipt, record who attended and the purpose of the meal or outing.
- Out of town business travel: The IRS and CRA are wary of people claiming personal activities as business expenses. Thankfully, your receipts also provide a paper trail of your business activities while away.
- Vehicle related expenses: Record where, when, and why you used the vehicle for business, and then apply the percentage of use to vehicle related expenses.
- Receipts for gifts: For gifts like tickets to a concert, it matters whether the gift giver goes to the event with the recipient. If they do, then the expense would be categorized as entertainment, rather than a gift. Note these details on the receipt.
- Home office receipts: Similar to the vehicle expenses, you need to calculate what percentage of your home is used for business and then apply that percentage to home related expenses.
Starting your business at home is a great way to keep overhead low, plus you’ll qualify for some unique tax breaks. You’re able to deduct the portion of your home that’s used for business, as well as your internet connection, cell phone, and transportation to and from work sites and for business errands.
Any expense that’s used partly for personal life and partly for business must reflect the mixed use. For instance, if you have one cell phone, you can deduct the percentage you use the device for business. Gas mileage costs are 100% deductible, just be sure to hold on to all records and keep a log of your business miles (where you’re going and the purpose of the trip).
3. Develop a bookkeeping system
Before we jump into establishing a bookkeeping system, it’s helpful to understand exactly what bookkeeping is, and how it differs from accounting. Bookkeeping is the day-to-day process of recording transactions, categorizing them, and reconciling bank statements.
Accounting is a high level process that looks at business progress and makes sense of the data compiled by the bookkeeper by building financial statements. As a new business owner, you’ll need to determine which bookkeeping method to use:
- You can choose to go the DIY route and use software like Quickbooks or Wave. Alternatively, you could use a simple Excel spreadsheet.
- You have the option of using an outsourced or part-time bookkeeper that’s either local or cloud-based.
- When your business is big enough you can opt to hire an in-house bookkeeper and/or accountant.
With so many options out there, you’re sure to find a bookkeeping solution that will suit your needs.
Canadian and American business owners need to determine whether they’ll use the cash or accrual method of accounting. Let’s take a look at the difference between the two methods.
- Cash Method: Revenues and expenses are recognized at the time they are actually received or paid.
- Accrual Method: Revenues and expenses are recognized when the transaction occurs (even if the cash isn’t in or out of the bank yet) and requires tracking receivables and payables.
Technically, Canadians are required to use the accrual method; but to simplify things, you can use the cash method throughout the year and then make a single adjusting entry at year end to account for outstanding receivables and payables for tax purposes.
American business owners can use cash based accounting if revenues are under USD $5M, otherwise they must use the accrual method.
4. Set up a payroll system
As a new online store owner, you’ll likely be a one-person show. However, maybe you’ll hire a part-time employee to help you out, or a freelancer to design your logo. Right away, you need to establish whether that individual is an employee or an independent contractor.
For employees, you’ll need to decide on a payroll schedule and ensure that you’re withholding the correct taxes; there are lots of services that can help with this. For independent contractors, be sure to track how much you’re paying each person. American business owners may be required to file 1099s for each contractor at year end (you’ll also need to keep their name and address on file for this!).
5. Investigate import tax
Depending on your business model, you may be planning to purchase and import goods from other countries to sell in your store. When importing products, you’ll likely be subject to taxes and duties which is worth noting if you run a dropshipping business. These are fees that your country imposes on incoming goods. Take the time to learn about importing goods into the US and Canada, and the associated taxes, so that you know the rules from the get-go.
Also, if you are importing goods, a duty calculator can help you estimate the fees in your own business and plan for costs.
6. Determine how you’ll get paid
When sales start rolling in, you’ll need a way to accept the payments. If you’re a North American store owner on Shopify, you can use Shopify Payments to accept credit card payments. This saves you the hassle of setting up a merchant account or third party payment gateway.
If you want to accept credit card payments without using Shopify Payments, you’ll either need a merchant account or you can use a third party payment processor like PayPal. A merchant account is a type of bank account that allows your business to accept credit card payments from customers. If you use a third party payment processor, the fees are generally around 2.9% + $0.30 per transaction. You can consult this list to help you find a payment gateway that will work for your location.
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7. Establish sales tax procedures
The world of ecommerce has shaken up sales tax regulations and they are admittedly a bit confusing due to location issues. When a customer walks into a brick and mortar retail shop, they pay the sales tax of whatever state or province they make the purchase in, no matter if they live in that city, or they’re visiting from across the world. However, when you sell online, you’re often selling to customers who live in different states/provinces, and even countries.
As a Canadian store owner, you only need to start collecting GST/HST when you have revenues of $30,000 or more in a 12-month period (submit the GST/HST you collect in installments). If you want, you can collect GST/HST even if you don’t earn this much in revenue, as you can put it towards Input Tax Credits.
Selling to international customers can be easier than domestic sales because you often don’t need to charge sales tax when selling to out-of-country customers. Canadian store owners don’t need to charge GST/HST to customers who are outside of Canada. For American store owners, international purchases are tax exempt as well. However, this can get a bit complicated depending on the state you live in, so check in with your accountant for detailed information about your specific state’s regulations regarding international sales tax.
8. Determine your tax obligations
Tax obligations vary depending on the legal structure of the business. If you’re self-employed (sole proprietorship, LLC, partnership), you’ll claim business income on your personal tax return. Corporations, on the other hand, are separate tax entities and are taxed independently from owners. Your income from the corporation is taxed as an employee.
Self-employed people need to withhold taxes from their income, and remit these to the government in lieu of the withholding that an employer would normally conduct. For American store owners, you’ll need to pay estimated quarterly taxes if you’ll owe more than $1,000 in taxes this year. Canadians have it a little easier; if your net tax owing is more than $3,000 you’ll be required to pay your income tax in installments.
9. Calculate gross margins
Improving your store’s gross margin is the first step towards earning more income overall. In order to calculate gross margin, you need to know the costs incurred to produce your product. To understand this better, let’s quickly define both Cost of Goods Sold (COGS) and gross margin.
- Cost of Goods Sold (COGS): These are the direct costs incurred in producing products sold by a company. This includes both materials and direct labor costs.
- Gross margin: This number represents the total sales revenue that’s kept after the business incurs all direct costs to produce the product or service.
Here’s how you can go about calculating gross margin:
Gross Margin (%) = (Revenue – COGS) / Revenue
The difference between how much you sell a product for, and how much the business actually takes home at the end of the day is what truly determines your ability to keep the doors open.
10. Periodically re-evaluate your methods
When you first start out you may opt to use a simple spreadsheet to manage your books but as you grow you’ll want to consider more advanced methods like Quickbooks or Bench. As you keep growing, it’s good to continually reassess the amount of time you’re spending on your books, and how much that time is costing your business.
The right bookkeeping solution means you can invest more time in the business with bookkeeping no longer on your plate, and potentially save the business money. Win-win!
Know your numbers to grow your business
Starting a business can be an overwhelming process, but if you follow this list, you’ll have your new store’s finances in order from the beginning. From opening the right type of bank account to determining how much you’ll bring in per product, these tasks will all contribute to your business’s success, now and as it grows.
About the author: Kendra Murphy is a product designer at Bench, the online bookkeeping service that pairs you with a professional bookkeeper and uses simple, elegant software to do your books for you.
Want more advice on managing your finances?
- Bookkeeping 101: How to Manage Your Ecommerce Store’s Books
- 8 Steps to Prepare Your Online Business for Tax Time
- Investing In Your Business: What to Know Before You Get Started