Thought I’d include some famous tag-lines. See if you recognize them… or can read the product and come up with them on your own. That should get you thinking about the importance of your own tag-line, or at least your ’1-minute elevator speech’.
7-Up The uncola
Aflac Ask about it at work
AIG We know money
Ajax Stronger than dirt
Alka-Seltzer I can’t believe I ate the whole thing
Alka-Seltzer Mama mia, thatsa spicy meatball
Allegra The relief goes on
Allstate Are you in good hands?
(Thanks to Eric Swartz – he compiled a list of over 300 tag lines)